The history of Poggio Mori resulted from the vision of four friends, the four founding members who had an idea: build a place in which to live and to cultivate the land. Producing wine, oil and other products in the countryside. And so, the current structure was built. Restoring the old house and making it a comfortable, friendly and livable place. Combining the simplicity of the shapes and materials of the estate, adorned by designer furnishings that are equally simplistic but characterized by modernity and comfort. The decision to open the house to the world came from this initial idea. The project then evolved further towards the creation of tourist accommodation. An exclusive and family-orientated offering that wants to convey the sentiments of the initial project to the guests of Poggio Mori: to live in the Tuscan countryside in an environmentally friendly manner. Today, the original founding member, the Poerio family, is still in charge of Poggio Mori. Vincenzo, CEO of Benetti Yachts, has utilised his business experience and the day-to-day experience that he gained while working with clients of the maxi yachts shipyard. And so, the philosophy of Poggio Mori hospitality was born: the guest is in the middle of Tuscany, surrounded by beauty and contemporary design, which adds a touch of class to the '700 building. The offering is about a lifestyle that slows time down and welcomes people in a family atmosphere, away from everyday life, but without the impersonal nature that normally characterise accommodations.